Even as a new ‘Great British Bake Off’ judge, Nigella Lawson can’t escape the memes

Years aft mispronouncing “microwave” connected BBC’s “Cook, Eat, Repeat,” nutrient writer Nigella Lawson has recovered herself astatine the halfway of yet different viral frenzy.

This time, the effect has mostly travel from fans of the fashionable contention amusement “The Great British Bake Off,” who are poking amusive astatine Lawson for a antithetic on-air quirk: How she bites into baked goods.

“The Great British Baking Show,” which is known arsenic “The Great British Bake Off” (or GBBO) overseas, archetypal launched successful 2010 connected the BBC. It has since exploded into a beloved, planetary improvement with a fervent instrumentality base.

Lawson replaced Prue Leith arsenic a justice on play 17 of the baking show, which aired Tuesday successful the U.K. and volition premiere Friday successful the U.S. connected Netflix. Longtime viewers were saddened by Leith’s determination to exit the series, adjacent though the 86-year-old said successful her announcement that it “feels similar the close clip to measurement back.”

Overall, Lawson’s debut has been good received. But galore fans were speedy to constituent retired a mannerism they conscionable couldn’t get past.

“Apparently Nigella Lawson is susceptible of unhinging her jaw to swallow her prey,” 1 idiosyncratic wrote connected X, alongside a photograph of her taking a wound of a cake.

Another said: “I can’t halt laughing astatine the mode Nigella eats these cakes similar she’s eating arsenic if she’s ne'er eaten before.”

Some posts included harsher jabs, specified arsenic describing Lawson’s eating arsenic “really weird,” though not each the contented was mean spirited.

Several parody videos of radical shoveling dessert into their mouths besides circulated connected societal media.

Still, Lawson’s bigger bites didn’t hinder wide enthusiasm for her beingness connected the show. Critics person praised Lawson’s culinary expertise, and galore fans online person described her arsenic a “perfect” addition.

Giuseppe Dell’Anno, a erstwhile “Bake Off” winner, told BBC Radio 4’s Today that Lawson is simply a “nice acceptable with the ethos of the program.”

Her accomplishment successful the achromatic structure was besides welcomed by longtime justice Paul Hollywood.

“It was beauteous to spot Nigella travel into the tent,” he told The Guardian past week. “She fitted successful beautifully — not conscionable with maine but with the full team. She picked up the ‘Bake Off’ vibe consecutive away.”

And arsenic for Lawson herself? Enjoyment is each portion of the “Bake Off” experience.

“I don’t person galore skills,” she joked successful the archetypal episode, “but eating is 1 of them.”